In order for social media to have an impact, you first have to decide on what you want to achieve and from there, you actually have to put yourself out there as an individual because social media only functions when you are social - which means there has to be a 1st person narrative. I should point out that this doesn't necessarily mean talking about yourself, it means talking about things from your perspective.
If you are an architect, it's a pretty safe bet that at some point in your career you've had to go on site and collect some existing dimensions for a project. My career is now almost 30 years in the making and not only have I done this possibly hundreds of time, I did it just last week. As far a site measures go, I've done some pretty horrific site measures before and let me tell you, this one doesn't even crack my top 50. In fact, you'd have to wear an actual hazmat suit to get into my top 5.
How much time have you spent thinking about the legal side of architecture? If you are like most architects, you probably haven't spent enough time thinking about it. While it may not be the sexiest part of the architectural profession, it is something that every licensed architect must consider on every single project.
Every project goes through these phases - small, big, really small, and then just right - and letting people know what to expect is something that I do on every project.