Bentel Associates International nominated as a finalist in the ICSC Asia Awards

The International Council of Shopping Centers (ICSC) Asia Awards recognize and honour the shopping centre industry's most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development in the Asian region.

Bentel Associates International (BAI) entry was submitted for Oberoi Mall in the Innovative design and development of a new retail project category in the 2010 Asia ICSC awards and it has been selected as one of the ten finalists in the category. The other nine finalists are major international firms from China, Japan, South Korea, Malaysia and Australia.

BAI's commercial design expertise is rapidly gaining further international recognition and the company is now able to compete on an equal footing with some of the world's best commercial design firms.

Over the last five years, BAI has established a significant footprint in the Indian commercial built environment where the company currently has over 50 projects in various stages of design or construction.

BAI has developed an excellent understanding of the complexities of doing business in India, as well as the cultural context in which their designs will be placed. The company's ability to solve complex design issues and to consistently meet and exceed developers' expectations and needs is a major contributory factor to their success on the continent.

The 45,000m2 GLA Oberoi Mall attracted its first two million visitors in a record time of just 100 days after opening. Located in the mixed-use development of Oberoi Garden City in the northern suburbs of Mumbai, Oberoi Mall features an extensive lifestyle and retail mix. Discerning Mumbai shoppers enjoy the wide range of shopping, dining and entertainment options that are offered in the one stop leisure and retail facility on three shopping levels, one entertainment level and two parking levels.

Structural elements were utilised to be both functional and decorative. An expansive central atrium encloses four levels of retail, increasing shop visibility and bringing natural light into the space. The height of the building's architectural elements encourage visitors to navigate the entire mall - glass elevators with LED lighting draw the eye to upper levels and increase sightlines. Oberoi Mall is highly visible to major roadways through the use of glass cladding on the facades of the building so that passing motorists can get a sense of the internal activities of the mall.

"Oberoi Mall is focused on the mid to high-end market," explains Nick Kyriacos, MD BAI. "The Mall is a contemporary building and has been meticulously planned and strategically designed to ensure the best experience for shoppers as well as retailers. Our brief included upmarket design aesthetics and top quality finishes. These include imported Italian marble wall and floor finishes throughout the Mall."

This BAI entry will be available for viewing under the "2010 Winners and Finalists" category on the ICSC website after this year's award function on 8 November in Beijing.

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