The Age Old Question: Does Green Power Cost More? Of Course (Not)

Nobody likes paying more than they should. And my dad is a CPA, so this is definitely true for me, too.But this barrier is not unique to renewable electricity. The same expectation is true for most non-luxury goods and services.Yet I still hear the objections everywhere — from sophisticated investors to family friends — that solar and wind are too expensive.Is that still true? Yes, but increasingly no.OK, to be clear, most of the data says no, but as you know, perception is reality.

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