Green Business Trends and What to Expect

Consumers care more than ever before about the environmental impact of the products they buy, and companies are incorporating green business trends in order to capitalize on this growing demand. As of 2014, “55% of consumers across 60 countries [were] willing to pay higher prices for goods from environmentally conscious companies... 71% of Americans at least consider the environment as a factor when shopping,” according to a green industry report.  

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