Zimbabwe plays important role in Nissan’s growth strategy
• Zimbabwe’s most popular car brand affirms commitment to country during International Trade Fair
• Strong local partners instrumental in brand’s strength
• Tailored product offerings for Zimbabwe’s market
NISSAN Motor Co Limited sees Zimbabwe as an important market for the company’s Sub Saharan Africa growth strategy which aims to put the company among the top three auto companies in the continent.
Nissan is currently a top brand in Zimbabwe with a 30 percent market share mainly driven by strong sales of light commercial vehicles including the NP300 Hardbody, the half-ton NP200 and the one-ton Nissan Navara.
The company says its brand was in Zimbabwe to stay, as they prepare for the annual Zimbabwe International Trade Fair, which begins from April 25 to April 30.
Now in its 57th year, the Trade Fair aims to accelerate growth in Zimbabwe by bringing together a variety of private and public sector stakeholders, who can also take advantage of valuable information-sharing and networking opportunities.
Nissan South Africa, responsible for markets in Sub Saharan Africa, is using this premier intra-regional trade industry event – featuring a cross-section of sectors – as a platform to underscore its commitment to the country.
“Zimbabwe is an important market in our Sub Saharan Africa growth strategy, which aims to put Nissan among the top three auto companies in Africa,” says Liz Segal, Nissan Sub Saharan Africa’s recently-appointed General Manager for sales and operations.
“Our brand has grown in popularity in Zimbabwe since we established a presence almost 50 years ago and we are fully committed to increasing our already substantial market share in support of our Sub Sahara Africa goal,” she said.
Nissan is currently the top brand in Zimbabwe with a 30 percent market share. This is thanks to strong sales of light commercial vehicles(LCV) including the favourite NP300Hardbody,the half-ton NP200 and the one-ton Nissan Navara.
The pickups’ sturdiness and reliability have long made them a stalwart in Africa. But coming into theirown are Nissan’s crossover range – where the Japanese automaker boasts global leadership – as well as its sports utility (SUV) and passenger ranges.
The Trade Fair is an opportunity to showcase some of the local products in these categories – for example, the NP300 pickup, Sentra sedan, and crossover Qashqai and X-Trail.
Said Segal: “As a customer-orientated company – committed to a global vision of putting the customer at the centre of everything we do -our aim is to tailor our products for individual markets. We want to bring the right car to the right market at the right time. This is especially important as demand for cars in all categories increases in Africa.”
Key to Nissan’s success in Zimbabwe is support from local distribution partners, selected from an established network to act as custodians of its brand.
“Through our distribution partners we have representation at various sales and service outlets in Bulawayo, Harare and Mutare. Our network is expanding as we look to improve customer accessibility in major centres,”said Segal.
While Nissan sales are driven largely by government, corporate and mining industry fleets, the Trade Fair is an opportunity to promote its wide range of products to private individuals. The Trade Fair is open to the public on Friday 29 April and Saturday 30 April.
“We invite members of the public to pop into our stand and see innovation and excitement – what our brand stands for – at its best,” encouraged Segal.
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