Lagos state’s Balogun market goes global using electronic commerce

Electronic commerce is gradually becoming the trend for businesses in Africa as many more ventures are taking advantage of the social media proliferation on the continent. More businesses are migrating online and using twitter as well as Instagram to market their goods and services and even deliver same to customers across cities, states and countries. 2016 is the year for this kind of migration for the popular Balogun market in Lagos state, Nigeria.

The local market, which is known for its sale of fashion wears and accessories, recently went online, giving fashion shoppers the opportunity to get their preferences delivered right to their doorstep. According to Globalization Partners International, the  online marketplace is one of Africa’s e-commerce niche markets.

Credit - Globalization Partners International
Credit – Globalization Partners International

The vendor collation center, according to tweets by the platform’s twitter account, is located at 23-27 Abibu Oki Street. Breadfruit street Junction, Lagos Island. Balogun market, one of the largest marketplaces in Nigeria and even West Africa boasts of the best bargains on various fabrics – laces, ankara (traditional clothing material), office and social fashion items and shoes.

As at November 2015, Nigeria topped the list of internet countries on the African continent, validating it as a viable environment for the success of, regardless of the economic downturn the country currently faces.

Credit - Internet World Stats
Credit – Internet World Stats

With the emergence of online shopping through Balogun market, customers can now get the goods they need without leaving the comfort of their homes or workplaces. This is also a way of tackling the issue of overcrowding which occurs at the market especially during the holidays.

Around this time last year, the Lagos state government demolished a part of Balogun market that had been gutted by fire earlier, thereby displacing traders who had no alternative to the shops they had in the market. Also, the Lagos state government demolished the Owonifari, Oshodi market last month, further displacing more traders.

However, if all local marketplaces were given the option of selling directly to customers via an e-commerce platform, the issues of displacement and demolition of physical places would pose less challenges to Lagos traders. Like the twitter account states; “shop direct from traders in the West African fashion hub of Balogun Market Lagos via this platform, delivered to your door,” the traders will tend to gain a lot from this further expansion of the famous Balogun market.

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