REQUEST FOR PROPOSAL (PR/2015): Public Relations Service Provider

REQUEST FOR PROPOSAL (PR/2015)

Purpose: The appointment of a suitable Service Provider /
Consultant / Agency to render Public Relations (PR)
services to SACAP
Click on the following hyperlink to access the REQUEST FOR PROPOSAL - PR SERVICE PROVIDER

1.   PUBLIC RELATIONS AND MEDIA OBJECTIVES

SACAP’s Stakeholder Relations unit’s (SR) function is to project a
positive image of the organisation to its various Stakeholders, including
the Public and the Built Environment sector.

The Public Relations (PR) service provider will be required to build and
maintain relationships with various Stakeholders including the Media and
the Public, creating a positive image and reputation for the organisation
within its broader community, which will help create the circumstances
that will allow SACAP’s marketing efforts to succeed. 

The SR unit is currently developing a comprehensive Marketing
and Communication Strategy which will include key
campaigns/events such as, national roadshows,
special events including Awards programs, exhibitions,
outreach initiatives, Corporate Social Investment (CSI)
programs, seminars and workshops.

SACAP
’ Marketing and Communication Strategy will address
 the  4
th Term’s Council key strategic objectives, with the
emphasis of
Transformation of the Architectural Profession.

2.   SCOPE OF WORK

  • The successful service provider is expected to provide
    resources and capacity with the requisite skills and experience 
    to assist;
  • SACAP to accomplish its strategic objectives;
  • This will be achieved together with the support and approval
    of the SR Unit, Registrar/CEO, CSR Chairperson and Council.

    Responsibilities include the following:
  • Profile SACAP in the various media – including all television,
    press and radio interviews;
  • Devise and implement a media relations and liaison strategy;
  • Assist with the development of the PR component of the SACAP
    brand and its representatives that will be profiled in the
  • media;
  • Develop and manage Communications and Content for various
    media – campaigns etc;
  • Develop and implement a distribution strategy to ensure
    communications products reach the various target audiences
    across all mediums:
    broadcast, print, radio and online;
  • Writing and editorial services: Annual Report, advertorials and
    website copy updates
    ;
  • Issue Media/Press releases and statements – as and when required;
  • Develop content for the SACAP monthly newsletters and other publications, as and when required;
  • Develop, advise and implement a social media strategy including the management thereof;
  • Management of media monitoring (i.e. News clip);
  • Compile comprehensive reporting on all media coverage;
  • Pro-active and re-active media monitoring;
  • Attend monthly status meetings and provide progress
    reporting for all campaigns and PR;
  • Attendance at Stakeholder events, as and when required;
    Assist with Advertising in various Media (ad-hoc) – as and
    when required
    ;
  • Assist with Event Management (ad-hoc) – as and when required.

    3. COST PROPOSALS
  • All assumptions made in drawing up the budget, including all
    cost factors such as travelling, copying, office overheads etc.
    must be provided in detail.
  • Submit a cost proposal which must include a monthly retainer
    indicating the cost proposed for services (itemised), excluding VAT,
    and clearly indicate the inclusions and exclusions.
  • Include all hourly costs for services that fall outside of the
    retainer amount and scope of work.
  • SACAP reserves the right to negotiate the selection/
    prioritisation of deliverables in line with the contract price.

4.   CONTRACT PERIOD
      The contract period will be one year, effective from the date of signing of
       the contract, renewable annually for a further period (To be determined by
      SACAP).

5.   EVALUATION REQUIREMENTS
      The following criteria will be used to evaluate proposals that are submitted
      by the Service Provider:

Item No.

Criteria Description

Weighting

 

FUNCTIONALITY AND PRICE

 

1.

Experience, Skills and Ability of Service Provider to fulfil SACAP’s requirements, Past experience in work of this nature as outlined above

Submit a minimum of three (3) x cases studies of PR campaigns completed, including the Media Liaison Strategy applied and the types of media used in each campaign.

50

2.

Reference checks and referees:
Submit a minimum of three (3) relevant and contactable clients that were serviced in the past 5 years consistent with the criteria description.

20

3.

Price: The service provider should indicate a monthly fixed retainer excluding VAT.

30

 

TOTAL

100

6. CONTACT PERSON
The proposal must be submitted per email in a PDF Format as follows:
For attention : Ms. Z Bosman email :
Zanele.Bosman@sacapsa.com
.
SACAP reserves the right not to accept any proposal.

Closing Date:  11 September 2015 at 16h00