Mother City continues to attract international visitors

Tammy Petersen, News24

Cape Town - Tourism in Cape Town has seen a steady growth in numbers since 2012, leading to an increase in the direct tourism spend from R14,4bn in 2012 to R15,6bn in 2014, the City of Cape Town said on Sunday.

This according to research conducted on behalf of council over a three-year period, it said in a statement.

According to the data, of the 1 745 300 foreign arrivals to the province, just over 94% - or 1 645 469 - chose Cape Town as their holiday destination.

Mayoral committee member for tourism, events and economic development Garreth Bloor said the research has for the first time identified the spend by domestic travellers on day trips to Cape Town, which amounted to R3,2bn in 2013.

“This underscores the importance of not underestimating day trips to the city. We need to take cognisance of the bigger picture: although day visitors do not spend on overnight accommodation, they spend on the city’s attractions, restaurants, local transport and shopping, amongst others.”

Bloor said that at R3,2bn per year, this is a significant contribution to the city’s economy.

“This spending power of all visitors to our city helps to stimulate local job creation. We have seen an encouraging upward trend over the last few years, with the number of jobs increasing steadily.

“Currently there are 38 838 permanent jobs and 15 489 temporary jobs created in the local tourism sector. I am pleased to see this positive trend, especially during the tough economic climate that we are facing currently.

“Sustainable job creation is a huge challenge so every job created is most welcomed.”

Last year 28 000 000 domestic trips were taken in the country, with 10 247 614 foreign arrivals to SA.