How to get rich through investing in property


“The steps towards building wealth through real estate are no secret at all. See property as a long-term investment, if possible hang onto property or buy during the lows and sell during the highs,” says Goslett.

REAL estate investment can provide a cornerstone on which an investor can build their wealth, provided of course that the prime principles of property purchasing are adhered to.

The is according to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, who says building a solid property investment  portfolio takes time and a great deal of research.

“Savvy real estate investors spend much of their time gaining as much knowledge about the local property market and trends as possible. This is because one property purchase can vary greatly from another, depending on the phase of the market, time of year and the property’s location, to name a few aspects,” says Goslett.

“It is vital to know exactly which phase the market is in and how this could impact on the return on the investment. The property market follows a cyclical pattern of boom and bust periods, and there is inevitability as to what will happen next.”

According to Goslett, money can be made during a boom period as home prices are generally higher and driven by demand. Often people tend to shy away from buying a property in the quieter periods, however, these are often the times that provide property investors with excellent opportunities.

“The golden rule when investing in shares on the stock market is to buy low and sell high, however, when it comes to property many consumers take the opposite approach and steer clear of the market when it is slow, says Goslett.

“Thinking outside of the box and not following the general trend is often the way investors find the big opportunities that make the most difference to their bottom line.”

He says although there are costs involved in owning and maintaining an investment property, when considering the size of the asset the investor is purchasing, a consumer does not need to have a large amount of money upfront to get into the game.

“Provided that the investor has a good credit record, is able to put down a deposit and can prove that they are able to afford the monthly bond repayments, a bank will be willing to finance the purchase of the property,” says Goslett.

He says there are few other forms of investments that can be financed in this manner.

“Another positive aspect is that the investor’s returns are not based on the percentage of the deposit which they provided, but rather on the total value of the asset.”

Goslett says a major factor that can influence the returns that an investor can expect is the property’s location.

“It is vital that the investor purchase in an area that they know will continue to perform well over time. Although there is no guarantee, looking into an area’s past performance as well as at any future planned projects or developments will provide the investor with a glimpse into the area’s potential,” says Goslett.

“Location is a key aspect to any real estate purchase.”

For example, a flat in Green Point, Cape Town, would have cost between R250 000 and R300 000 about fifteen years ago, but would sell in the region of between R2 million and R2.5 million in today’s market. That is an investment return of nearly ten times the initial investment.

“When considering that the initial purchase may have been financed by the bank, the investor’s outlay would have been the deposit and the monthly cost of property. There are very few, if any investments that would be able to rival those kinds of returns,” says Goslett.

He says history has shown that a property will continue to grow in value over time. An investor could see a return on their investment within a five-year period, but it is ideal to keep the property for as long as possible so that its value can continue to increase with inflation.

In fact, he says property value growth often outstrips inflation over the long term, even if there are some ups and downs along the way.

“The steps towards building wealth through real estate are no secret at all. See property as a long term investment, if possible hang on to property or buy during the lows and sell during the highs,” says Goslett.

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