RTG wins award
THE Zimbabwe Stock Exchange-listed hotel chain, Rainbow Tourism Group (RTG), is the recipient of the Zimbabwe Council for Tourism (ZCT) inaugural Havergal Marketing award.
RTG, the second largest hotel chain in terms of market share in Zimbabwe after African Sun Limited, controls about nine hotels including the five star Rainbow Towers in Harare, with two others in Zambia and Mozambique.
It was awarded for its marketing efforts and innovation in the tourism industry in Zimbabwe.
The award was presented to the group at a ceremony in Harare recently.
“The Achievement in Marketing Award is presented to the hospitality player which exhibits creative, high quality and extensive marketing coverage in the local, regional and international markets,” the RTG said in a statement.
“One of the key elements in the selection process as highlighted by the judges, was the company’s deliberate effort and investment in the promotion of domestic tourism. This has been achieved through various promotions offered at extremely affordable prices making hospitality services accessible to all.
Furthermore, RTG was commended for its creative and innovative products which include RTG Virtual, Stay Now Pay Later, RTG Auctions and Rainbow Delights Menu which have been launched over the past two years,” the statement said.
Since arriving at RTG about two years ago, chief executive officer, Tendai Madziwanyika has been making tough decisions as he battles to steer the group to profit.
In June, RTG launched RTG Online Auctions, which allows customers to bid, win and pay for accommodation, conferencing and banqueting packages online at ‘affordable’ prices.
The RTG Online Auctions concept which is a first in Zimbabwe was developed from the need to deliver solutions to customers’ expressed and implied needs such as choice, convenience, affordability and experiential transactions, which can only be realised through product and process innovation.
RTG Online Auctions is one of the group’s recent innovations which will give direct online channel access into RTG hotels from anywhere in the world.
The platform makes it even easier for Zimbabweans in the diaspora to purchase hotel services for their relatives and friends directly without logistical and payment complications.
The bidding and purchase process is an exciting experience in itself.
Accessible through the RTG website on www.rtgafrica.com/auctions, the customer is able to log on through a simple registration process, and offer a particular price, which is based on the set minimum incremental amount that is higher than the existing bid or offer price.