Econet reintroduces Buddie Zone, packages it with mobile games

By Victor Mukandatsama Econet has reintroduced its Buddie Zone promotion, which offers discounts of up to 90% for on-net voice calls. At first glance, this looks like Econet’s way of adding value to voice calls for subscribers. However, the fact that it is coming after another operator, Telecel introduced free calls after midnight, gives the impression that this is a response aimed at retaining subscriber loyalty. …read more

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