Nigerian ecommerce firm Suregifts plans pan-African expansion

Following a widespread global adoption, Lagos-based online gift cards company, Suregifts, has begun moves to expand to South Africa and Ghana – two countries where it has noticed significant user base.

Founded by Adeoye Ojo, Babafemi Lawal, and Olaoluwa Samuel-Biyi, Suregifts launched January 2014 to enable individual and corporate clients purchase gift vouchers from leading retailers such as Samsung, SPAR/Park ‘n’ Shop, Jumia etc.

Since launch, it has received orders from 17 countries across 4 continents, done hundreds of thousands of dollars in sales and powered employee/customer rewards for over 50 local and international companies like McKinsey & Company, KPMG, DHL, UBA, Oando, FBN Capital, Jobberman, HP, Dangote Sugar and Wema Bank etc.

“We have been able to change the orientation of many executives and HR professionals to see the multiple advantages of using gift cards for employee and customer rewards; we have consequently seen tremendous growth in adoption.”, says Suregifts Co-founder, Adeoye Ojo.

DHL International Nigeria has been a Suregifts client for over a year now. Its HR Admin & Systems Manager Mr Tolulope Ajibade says: “Gift cards have removed the stress of deciding and procuring gift items for staff. Our employees also prefer the option, as they now have control to choose the precise gift they want. Suregifts has really made the rewards and recognitions programme more robust and satisfying.”

As parts of its expansion plans, Suregifts recently launched a new website with introduced several features to boost user-experience. Customers can now choose card designs based on the occasion, attach video messages, and have gift cards delivered to recipients via e-mail or even SMS. Another new feature is the print-at-home option for deliveries, where customers who want to present the gift card in-person can do so.


Suregifts has received investments from local and international investors like Venture Garden Group (VGG) and Africa Angels Network (AAN), and is looking to roll out operations in other countries by year-end.

“We’re strengthening the gifting and rewards process for individuals and corporate organizations in Nigeria, and soon, across Africa.” Adeoye Ojo concludes.

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