We are wrong to celebrate CEOs for pretending to be poor for 12 hours

Not an urban camper - a homeless man in the Cape Town CBD. Picture by Masixole Feni.

Take the #CEOSleepOutZA – an event that raised R25 million for Girls & Boys Town, a worthy cause that focuses on the needs of at risk youth in Johannesburg. Surely, the praise that the 250 captains of industry who participated in the event received is well-deserved?