Tile Africa Appoints New Marketing Manager
Africa is proud to announce the appointment of Debra Retief as its new
Marketing Manager. Marketing seemingly comes naturally to Retief. After
graduating with a B.Com in Marketing Management from Rand Afrikaans
University (now known as the University of Johannesburg) in 1999,
Retief immediately went on to become sales and marketing consultant at
Virtual Market Place which founded and developed the MySchool programme.
In September 2000, she took up the marketing mantle at Look & Listen until July 2002. From 2003 to December 2010 Retief ran her own successful marketing and design consultancy business named ‘To The Core Marketing’. In January 2011 she once again took up the post of Marketing Manager at Look & Listen until August 2014, at which point she decided to change track and join the Tile Africa team.
Describing her responsibilities, Retief says: “As Marketing Manager, I am responsible for all the marketing activities and brand communications for Tile Africa. I’m excited about navigating an entirely different industry and I enjoy working with a dedicated and enthusiastic team which shares the same vision of expanding and enhancing the brand. Together I hope we will be able to unleash Tile Africa’s full brand potential.”
In terms of the challenges ahead, Retief believes a balance will need to be struck in terms of securing marketing spend to grow and develop the brand within the tile and bathroom market. Tile Africa has embarked on an ambitious growth path which will expand the company’s retail footprint as well as the commercial side of the business – says Retief.
Going forward, Retief will also focus on a consumer-centric approach across all stores within the group to ensure the entrenchment of Tile Africa’s brand identity within the mind of the consumer. She also plans on elevating the company’s social and environmentally responsible profile by implementing environmentally friendly practices and engaging with the community across various platforms.
Retief is taking her new position and challenges in her stride. She attributes her success to her ability to utilise and implement new retail trends which ultimately serve to enhance and improve the customer experience as well as develop and grow the ‘lifeblood’ of the company.
When Retief isn’t tackling marketing matters, she spends time with her husband and children Connor and Keira. She also enjoys playing action netball, running, mountain biking and playing the occasional game of golf.