AHEC European Convention to be held in Budapest

Landmark event to throw the spotlight on AHEC’s ‘Forward Thinking’ strategy for American hardwoods

The American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, has announced that it will hold its next European Convention in the historic Hungarian city of Budapest from October 24 - 25, 2013 at the Intercontinental Hotel. The landmark event will provide an opportunity to discuss and share ideas, debate current issues and highlight opportunities for growth. It is also a chance to hear about AHEC’s ‘Forward Thinking’ strategy and learn how creative marketing and promotion can strengthen the trade of U.S. hardwoods in Europe. Following a very successful meeting in Warsaw in October 2011, AHEC wanted to stay in Central Europe but take the event to a new country and city. As an exciting cultural centre, Budapest should provide easy access for European importers to attend.

This year’s programme will focus on new market opportunities such as heat treatment and engineered timber and how, with an effective environmental strategy, American hardwoods can meet future market demands for legality and sustainability. Overall, the proposed theme for the event will center on the environmental credentials of U.S. hardwoods, and how marketing and promotion opportunities can help strengthen the trade of U.S. hardwoods in Europe. The convention is focused on new business potential as AHEC believes that despite the current tough trading conditions, the long-term prospects should see significant growth for U.S. hardwoods in both existing and emerging European markets. The convention is free to attend for U.S. hardwood exporters and European traders, distributors and manufacturers who import U.S. hardwoods, and delegates will need to register online at http://www.americanhardwood.org .

Speakers for the event have yet to be confirmed however the key topics to be discussed over the course of the two-day event have been identified. These include: AHEC promotion at work; new technologies for enhanced performance; heat treatment of American hardwoods; engineered hardwood for structural applications; using environmental profiling to market sustainability; meeting the challenge - a view from the U.S. hardwood industry; U.S. hardwoods - a legal and sustainable resource; and implementation and impact of EUTR on Europe’s hardwood markets. In addition to the formal presentations, delegates will also be afforded plenty of time for networking and informal discussion at social events around the convention.