Time to Build Soweto Brand

Soweto is now a bustling, thriving metropolis, spawned out of its larger neighbour, Johannesburg, but ready to set off on a new course with its own identity, its own brand. Here's the challenge: Brand Soweto, to be authentic, has to reflect its heritage, its emergence as an economic powerhouse and its future as a city in its own right. Quite an ask, it must be said.