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News, Views & Reviews


PRIMEDIA RE-LAUNCHES SA ARCHITECT AS
 
Leading Architecture + Design
"We firmly believe that this new publication will take the architectural profession by storm." 
Madelaine Page, Managing Editor
  
Review by M.Souza

I think the terminology is a little strong but I tend to agree with Madelaine Page. If any paper publication can capture the imagination of South African architects this one will. 

I like everything about it, except the name and the cover. It is not a good name; it does no justice to the content. But then, I don't have a better suggestion. I liked the old name.

The new layout breaks further away from the dreaded trade publication look and feel, but the cover technology and design somehow don't quite make the grade and could do with some work.

Take those small criticisms away and you've got just about the best professional journal for south african architects you could possibly get. It is very good and at under R200 per year it's just about for free. (Subscribe)

The Production Team should pat itself on the back several times for a job well done. As should all the contributors. 

Marinda Schoonraad's take on Melrose Arch is particularly good not just for its validity but also for its presence within the covers of a  "non-independent" publication. This clear evidence of freedom of expression coupled with a credible and competent  editorial advisory board makes this publication a journal of choice for architects in Southern Africa and abroad.

But most important, thank you Primedia for Danie Theron's Windows. Danie is the golden thread leading to the Architectural Holy Grail lost to so many so long ago. For as long as Danie writes and draws there is hope.

Having said all that, I would like to focus on the one aspect of LA which really took me by storm. It's called the President's Chair, it lives on page nine and has Malcom Campbell's friendly smile on it. 

Malcom who?? 

Thirty two years ago the National Party dismantled the Architectural Profession and re-engineered it to suit apartheid requirements. They did that with an Act. The results were enormous and significant.

Those old enough to remember (and still in the country) will recall the vibrancy of the profession prior to 1970 and how it entered into State controlled decay and abuse for 25 years. (Yes, I know, we don't like to talk about that...)

We now have a new Act, a new Council and a new President. Are we in for another ride or are we on the road to recovery? 

If SACAP's new president is to be taken at his word then the stagnation ride may be over and we may be in for some interesting and vibrant times.

At this point one man can make all the difference. That man is Malcom Campbell. He has the task of reconstructing something from nothing - he is the president of a professional body that forgot how to trust its leadership a very long time ago. A profession that stopped caring about its leadership through decades of political and opportunistic machinations.

That is the reality. Malcom has a clean slate with which to do great things but I doubt that too many architects across the nation are sitting up and taking notice. What a president needs to be heard is a good platform from which to bellow forth his proclamations. He now has one and I hope he makes spacious use of it.

LA presents itself as an excellent platform for Malcom Campbell to communicate to his constituents and the society that entrusts him with the leadership of our profession. The responsibility which he assumes is enormous as are the expectations from the profession, from government and from society. 

If these things could be measured one would probably find that he has unanimous support from the profession at all levels. Malcom Campbell is the man of the moment and he now faces many challenges. Challenges which he can only overcome with active support and energy from the profession.

The biggest challenge is going to be to get individual architects, building designers and technologists to get excited about Architecture and to start caring enough to pay attention.

So, in my wisdom, I venture to offer free advice to our new president on how to awaken the dormant Diamond of Reason and Light buried in every architect's subconscious mind which could in turn lead to the Great Awakening of the Profession.

This must be done;

Parties. Lots of Parties. Gala Evenings, Fiestas, Balls, Festivals and such like. Happy things - on a national scale and in a unity move. Lots of free food and drink and live music too.

I'd really like that.

  
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To subscribe to Leading Architecture & Design contact;
Dean Payne

+27 (0)11 293 7457

deanp@primemags.co.za
 
(1) M. Souza is a Mozambican graduate from the Durban School of Architecture. He now lives and practices in Johannesburg and is a regular contributor to architectafrica.com. souza@cyberlink.co.za

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DANIE THERON'S DRAWINGS ARE STILL WITH US!
 
 
 
New President
MALCOM CAMPBELL

SACAP President
Malcom Campbell is the new president of the South African Council for the Architectural Profession and is a director of ACG Architects & Development Partners. He has a B.Arch degree in Architecture from the University of Cape Town as well as a M Science degree in economics in Urban Development Planning (cum laude) from the University College of London.

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