The world is watching in anticipation as stadiums go up, roads and highways are built or upgraded, and a country once faced with overwhelming odds draws closer to hosting the biggest sporting spectacle on the planet, writes Michael Appel.
In exactly 500 days, about three billion eyes will watch in anticipation as the coveted event touches down in Africa for the first time in history.
While such a spectacle will always draw its sceptics and share of pessimists, it is the responsibility of the public, private and business sectors, as well as the public at large to cast aside blanket views of failure for the country.
One of the most positive spin-offs for the country is the massive influx of foreigners destined for South Africa's sunny shores, and the investment they bring with them.
Among those industries set to boom in a massive way over at least the next five years are the hotel, tourism, transport, restaurant and catering industries, and of course, what is referred to as South Africa's second economy, small scale entrepreneurs and artisans.