Unlike other industries, wallpaper hasn’t been fully engulfed by digital print technology. But with the winds of change picking up speed, it’s only a matter of time before everyone else catches up to the new ways of printing.
With so much heritage and tradition in wallpaper printing, making the jump to digital can be a brave move. Read on to see how two printers have taken on the challenge of printing digital wallpaper and are already forging ahead into the future of the industry.Consumers want to experience the beauty of innovative design
Wall Vision Group was founded in Boras, Sweden in 1905 and now carries brands such as Cole & Son, Mr Perswall (a Swedish, pure digital printed brand), and Wall and Deco (an exclusive Italian brand for digital printed wallcoverings).
Fredrik Larsson, COO at WallVision, says: “We carry a long history of wallpaper design with our brands, but we also continuously develop new designs and possibilities. We can print with almost all the techniques that exist in the wallpaper industry, from 19th century surface printing to the latest digital printing machinery.