Online Commerce in South Africa Takes a Giant Stride Forward
A newly-launched online store is changing the e-commerce space in South Africa. BFore, a previously successful offline store, is the first major online shop to facilitate credit and financing (loans) for the purchase of its products directly through its website, www.bfore.co.za.
With more and more South Africans turning to online shopping for their gadgetry needs, business owners and offline shops have no choice but to sit up and take notice. We have seen phenomenal growth in some of the country's leading online stores, particularly those selling technology-related products.
What BFore has done is make high-tech products easily accessible to the general public of South Africa. Previously, in order to purchase an expensive cellphone, laptop or television, you would have had to travel to a particular offline shop and apply in-store for credit. Now all users need to do is place an order on bfore.co.za and choose to apply for credit on checkout. They will be whisked away to the BFore online credit application which, on completion, will be reviewed by the BFore sales team. If all goes well, the customer will receive his/her new products in just a few days.
Richard Palmer, the CEO of BFore, excitedly explains the BFore shopping experience: "We realised that many South Africans do not have access to immediate funding in large amounts and would prefer to pay over a longer period of time. Those same customers don't want the frustration involved in driving to a store and spending an hour filling in credit applications. BFore lets these customers do all of this from the comfort of their own homes. We do all the work!"
BFore sells cellphones, laptops, televisions and other home entertainment products through its online store. Somewhat surprisingly, it doesn't just offer financing for the purchase of its own products. BFore also offers standalone loans for individuals and businesses.
For more information on how BFore is changing the online space, visit their website: www.bfore.co.za