[Namibian]
IT stands to reason that media want the most readers, viewers or listeners they can get. This means that their content has to have widespread resonance and appeal and their medium has to be accessible, both in terms of availability and price. The media after all, are about business too. And in our vast country with its relatively small and widely dispersed population, it is largely advertising that tends to determine whether media live or die. At least, this is the case with what is usually termed private