Digital Media Opens New Frontier for PR Firm and its Clients

The world of public relations can be hectic, with agencies required to move quickly to handle issues that can damage their clients' reputation. Digital media has created a borderless world where it takes minutes for bad news to spread across vast population - going viral in PR speak - where in the past it would have taken hours or days. This has increased pressure on PR agencies to respond to issues in real time across multiple platforms.